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Countertop Manufacturer Capitoline Products
From a “Manufacturing Individuality” branding and image campaign more than a decade ago to a new Capitoline website last year for its countertop distributor audience and a new product flyer (below) for the distributor’s customers, telling the countertop story from different aspects has been paramount. Results-driven messages are very different for Capitoline’s distributors and customers. Distributors want specs and performance; customers want quality and beauty.
Globalspeak branded Capitoline’s new MirrorLuxe product which aims to compete with granite, the most popular but ecologically unfriendly and expensive countertop product. Capitoline manufactures an exact look alike with stone-like patterns and miters that is eco-friendly, inexpensive and attractive to millennials. A slogan was also developed for the new product: MirrorLuxe, A New Generation Defines Luxury.
MirrorLuxe Flyer Inside/Open (in progress)
Slide Show at the Top of the New Website: Click to Visit the Site