Meet

Meet your host, Doug Barry, and guests: Stewart J. Ballard, Chief Commercial Consul, Hong Kong; Swee-keng Cheong, Commercial Specialist, U.S. Commercial Service, Hong Kong; Elanna Tam, Commercial Specialist, Foreign Commercial Service; Fanny Chau, Commercial Specialist, U.S. Commercial Service, Hong Kong
 

Stewart J. Ballard
Chief Commercial Consul, Hong Kong

During his 18 years with the U.S. Department of Commerce, Stewart Ballard has helped U.S. exporters succeed in winning new business in India, Kuwait, the15 Member States of the European Union and, most recently, in 35 Asia Pacific developing countries that are members of the Asian Development Bank. Stewart has worked especially closely with U.S. firms in the following sectors: high technology and professional business advisory services (India); energy (Kuwait); and environment, energy, transportation and healthcare (European Union & Asian Development Bank countries).

During his assignment in Hong Kong from 2004 to 2008, Stewart is working with U.S.-based firms to help them take advantage of new business opportunities in Hong Kong, China and other Asian Pacific countries. Key new initiatives Stewart has launched include the “ImaginAsian” film and television industry trade missions to the U.S. promoting U.S. entertainment industry exports; the “P2E2” creative financing program that is creating new buyers in Hong Kong and mainland China for pollution prevention and energy efficiency technologies used in manufacturing, power generation and real estate projects; and the “AREAS” (American Real Estate And Services) pavilion promoting U.S. commercial, industrial and residential properties to foreign investors and buyers from Japan, China, Singapore, India, the Middle East during the MIPIM Asia real estate trade show in Hong Kong on September 27-29, 2006.

Stewart has received both the Bronze Medal and the Quarterly Star award from the International Trade Administration. His employment background includes eight years of private sector experience in intellectual property law; international banking; international freight forwarding; and import-export. His educational background includes a B.A. in Political Science (with honors) from the University of California at Berkeley; an M.A. in International Studies from the Johns Hopkins University School of Advanced International Studies (SAIS); and a J.D. from Tulane University. His educational background abroad includes graduate work at SAIS’ Bologna Center in Bologna, Italy; and graduate work (in French) on European Union law at the University of Nancy II in Nancy, France. Stewart has French, Italian and Mandarin Chinese language skills. He is a member of the District of Columbia Bar.

Swee-keng Cheong

Commercial Specialist, U.S. Commercial Service, Hong Kong
Swee-keng Cheong is a graduate from the University of Singapore where she majored in Economics. In 2001, Swee-keng Cheong joined the Commercial Service in Hong Kong as a Commercial Specialist. She started her career with the Singapore Government’s Trade Department (Textile Unit). She moved to Hong Kong in 1981 as the tourism representative from Singapore and later joined the British Trade Commission for more than 7 years as the Commercial Officer handling consumer goods. In 1994, she joined Kerry Properties, a Hong Kong and China property developer promoting retail properties. She continued her work in Asian retail property leasing and consultancy with Jones Lang La Salle before moving to research work in Egon Zehnder, an executive search firm.

Covering the consumer goods industry sector, Swee-keng Cheoung organized and coordinated numerous trade events in Hong Kong, specifically the Asian regional buyer delegations for Cosmoprof Asia. Cosmoprof Asia is the regions most prestigious cosmetics and beauty industry trade show. She also promoted the Hong Kong International Jewelry Show, World Boutique, Hong Kong Fashion Week and the Hong Kong Franchise Expo and other fashion retail outlets throughout China and Singapore.
 

Elanna Tam

Commercial Specialist, Foreign Commercial Service
Elanna Tam received a Bachelor of Arts degree from the University of Toronto, Canada with a major in Commerce and Economics. Since March 1995, Elanna Tam has been working as a Commercial Specialist with the Foreign Commercial Service. Before joining the Foreign Commercial Service, Elanna Tam worked for the British Columbia Government's representative office in Hong Kong and for New World Development Co. Ltd., one of Hong Kong’s major property developers.

Her main industry portfolio is the building sector, which includes building products, construction equipment, and architectural/construction/ engineering services. She also covers aviation-related services and equipment.

Elanna Tam is a member of the Architectural/Construction/Engineering sub-team of the Service Team, and Aerospace Team. She is also the liaison person for Commercial Service Hong Kong for the Asia Pacific Team.

In January 2005, Elanna Tam received the Employee of the Month Award. Her native language is Cantonese and she also speaks English and Mandarin.
 

Fanny Chau

Commercial Specialist, U.S. Commercial Service, Hong Kong
In 1985, Fanny Chau went to the University of Manitoba, Canada where she majored in Marketing. In 1997 she joined the Commercial Specialist in Hong Kong where she has been with the Commercial Service for over 7 years. Before joining the Commercial Service, Fanny Chau was the Director for a trading unit of a major local construction company where she managed a team of 12 people. She was also a Property Negotiator at Chesterton Petty where she was responsible for the marketing of a major shopping center. She was a Business Development Manager at the Café de Coral Holdings, a Business Development Manager at Lam Soon Holdings in 1994, and a Director for a trading unit of CEF Holdings, a major local construction company, in 1995.

Fanny Chau’s industry profile covers computer and computer peripherals which includes computer software and services, electronic components, consumer electronics, electronic industry test equipment; lasers, electro-optics, business equipment; printing, graphics art equipment, audio and visual equipment, trucks, trailers, buses, automotive parts and service equipment, automobiles and light trucks and vans.

In 2003, Fanny Chau spearheaded a webcast project in 2003 and developed a webcast package to promote Hong Kong as a gateway into China. Fanny was able to stretch post resources by successfully leveraging the funds the Marketing & Communications Office supplied with sponsorship from a local production house, Laaga Limited. Fanny Chau actively promoted this webcast to fellow Commercial Service Team members and clients. Fanny was so successful in promoting this tool that the Hong Kong Trade Development Council (HKTDC), (the trade promotion entity of the Hong Kong SAR Government) agreed to fund and co-produce a follow-on series of 4 web cast stories highlighting the strategic importance of Hong Kong for U.S. businesses.
 

Doug Barry
Acting Executive Director of Trade Promotion

Doug Barry joined the U.S. Commercial Service, the global business solutions unit of the Department of Commerce, in 1998. Barry has served as an international trade specialist, helping U.S. companies enter emerging markets in Russia and elsewhere in the former Soviet Union. He earned his undergraduate degree from San Francisco State University and has graduate degrees from New York University and Columbia University.

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Market Briefs -- a combination of videoconference and streaming media technologies -- brings you real-time Commercial Service global market insights and opportunities from around the world. The Hong Kong and China's Pearl River Delta Market Brief, taped in May 2006, is brought to you by the International Trade Administration, Commercial Service, U.S. Department of Commerce.

Reference to any particular company or organization, or to any trade, firm or corporation name, within this Webcast or in its surrounding pages, or links to Websites outside of the U.S. government, are for the convenience of the user.  Any such reference does not constitute an official endorsement or approval by the U.S. Commercial Service, U.S. Commerce Department."
 


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