Success Story

Among the many U.S. company successes in Israel, here are a few:

iMimic
TX-based information technologies company iMimic participated in the July 2004 Access Eastern Mediterranean (AEM) Information and Communication Technologies Program. Commercial Specialist Sigal Mendelovich in Tel Aviv proactively promoted the event to hundreds of local contacts, identifying potential agents and distributors in each of their respective markets. In Israel, Mendelovich carefully matched iMimic’s interest with that of local agents, distributors and end-users and presented these candidates to the Houston-based company. The company then appointed a new Israeli representative as a direct result of CS’ service.

Maxus Worldwide Nutrition
Commercial Specialist Yael Torres counsels Israeli companies seeking partnerships with U.S. exporters. CS Torres presented an Israeli nutrition goods company with a copy of the monthly Commercial News USA magazine, in which NY-based Maxus Worldwide Nutrition posted an advertisement of its products. Because of CS Torres’ matchmaking assistance, the Israeli company began to communicate directly with Maxus; the companies’ relationship developed and resulted in a $300,000 sale to the U.S. company.

Mohawk
An Israeli trade barrier was hurting the competitive position in the Israeli market of Mohawk, a GA-based carpet manufacturer and designer. Israeli Customs would not recognize the certificates of origin provided by Mohawk. Mohawk's Israeli importer's customs broker contacted CS Tel Aviv for assistance. CS Tel Aviv intervened with Israeli Customs and determined the problem with the company’s certificates. CS Tel Aviv resolved the mistake with the Israeli authorities, and they soon accepted the certificates, thus allowing Mohawk to ship its products into Israel.

Panola Pepper Corp
CS Israel organized a U.S. Catalog Show at Israfood 2005, a very popular Israeli food trade show. Participation at CS Tel Aviv's product literature booth at the show provided U.S. exporters with a an extremely low-cost, yet effective way for them to evaluate interest in their product or service in Israel, and the region. As a result of their participation in the Catalog Show, Panola Pepper Corp., LA-based firm, participated in the Catalog Show. Following the event, Commercial Specialist Alan Wielunski counseled the local distributor and provided samples of Panola Pepper sauces. Soon thereafter, Panola entered into a distribution agreement with Alaska Food Ltd, an Israeli importer of general foodstuffs. Panola said that, "It is not common for us to find a supplier so willing to be helpful, especially due to the small size of our market, and it is greatly appreciated here. You all were very important in securing this contact."

Alliance for Downtown New York
Alliance for Downtown New York was featured in the Summer 2005 in-flight magazine of an Israeli airline generating interest among 170,000 readers. The article represents $6,000 in free advertising for the New York based Pow Wow exhibitor promoting local hotspots such as the Financier Patisserie, Ulysses Bar, Waterstone Grill, Amazing Thai, Cassis on Stone Bistro, Smorgas Chef and Bayard's. This special feature was the result of CS Tel Aviv's customized service to the Travel Industry Association of America (TIA).


 

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Market Briefs -- a combination of videoconference and streaming media technologies -- brings you real-time Commercial Service global market insights and opportunities from around the world. The Israel Market Brief, taped in November 2005, is brought to you by the International Trade Administration, Commercial Service, U.S. Department of Commerce.

Reference to any particular company or organization, or to any trade, firm or corporation name, within this Webcast or in its surrounding pages, or links to Websites outside of the U.S. government, are for the convenience of the user.  Any such reference does not constitute an official endorsement or approval by the U.S. Commercial Service, U.S. Commerce Department."
 


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