Globalspeak: Visibility creates results

According to a survey of business people by Forbes in October 2010, the marketing and communication impact of video on Web sites is substantial! Nearly 60% of the business people said they would watch video before reading text on the same Web page Three quarters (75%) watch work-related video on business Web sites at least once a week Twenty nine percent (29%) watch online business video several times per week Twenty-six percent (26 %) watch Web site business video daily Web site videos stimulate action by business people, including seeking more information, with 45% calling a vendor and 51% subsequently making a business related purchase

 Plus…
1.  Videos create incredible search engine optimization! According to Forrester Research, posting online videos (correctly) can increase a site's chances of reaching that golden first page of search engine results by 50 percent.
2.  Ninety percent (90%) of surfers leave a text site in 4 seconds versus 60% if a video is on the home page, representing a 400% increase in site retention if video is present according to a Wharton Research Center Study.
3.  The same study determined that visitors linger for an average of 42 seconds on a text site versus 5 minutes 50 seconds on a video site, which represents an 833% increase for site visitation duration if video is present.
4.  A video presentation boosts memory retention by 50% verses 22 percent for text and 28 percent for text supported by images
5.  Zappos.com, the record breaking online retailer with over one billion dollars in sales claims that products with video out-sell – by over 35% -- products with static text and picture pages, and OnlineShoes.com claims a 45% increase in sales of video backed products versus static text pages.
6.  Web video delivers a more personal interaction between a business and its audience. The mix of visual effects and sounds makes it an effective way of capturing an audience's attention.
7.  Video gives web-users new visual information, delivered fast and made simple. As it is said: a picture is worth a 1,000 words, but when you add motion and sound to it ...it's worth millions for a business!
8.  Online video is cost-effective to produce for the value.
9.  Video on the Internet is viral.
10. Video increases a brand's recognition. Whether it is used to describe and show the functions of a product, to introduce a company, to convey thought leadership, for online seminars and conferences or for advertisements, videos are an effective way to gain recognition of a brand.
11. Online video conveys industry leadership for a company by engaging in the latest popular technology.

The power of online video even reaches into the world of advertising.  According to a Nielsen report in July 2010, online video research shows online video advertising outperforming TV campaigns thanks to an inherently more engaged audience and high-quality advertising environments that include exclusive positions alongside content, and companion sponsorship messages and banner ads.