Globalspeak: Visibility creates results

With a huge SHRM-Atlanta conference being held in Atlanta at the end of 2010, SHRM-Atlanta executives realized at the last minute the potential for capturing video of the breakout sessions with local and national experts presenting on a large variety of specific and important human resources topics. Globalspeak was contacted a few days before the event, with the SHRM-Atlanta executives requesting multi-camera video taping production for the conference sessions and development of a password protected site for fee-based training.

Camera crews, equipment and logistics were quickly organized to video tape the conference expert sessions. A flyer promoting the online training opportunity was developed by the conference organizing executives and distributed at the two day live Atlanta event.

Once "in the can," globalspeak and SHRM-Atlanta consulted on trainee needs, expectations and goals and well as those for SHRM-Atlanta. An action plan was agreed upon, and globalspeak developed the password protected fee-based training site that featured fast navigation to the training topic pages with session videos, enrichment text and instructions for gaining professional continuing education credits. Other globalspeak training Web site options could have included individual pay-per-view sessions rather than a course of sessions, auto scoring pre- and post tests, learning enrichment links, success stories, printable handouts, interactive chats with experts, live enrichment training sessions, social media interaction and more!

The SHRM-Atlanta is a perfect model for capitalizing on a conference by using professional video production to capture the content for amortization later, in this case training (in other cases, infotainment and peer sharing, for example). By making the training Website fee-based, the organization off-set costs associated with video taping and training site production. Human resource professionals gained 24/7 -- and interrupted sessions as convenient -- to complete the training course that earned continuing education courses, an important aspect for career building.

Could your company benefit from video based training and education or other exciting video applications? Contact us today and explore! 770.992.7929