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Course
Outline
Part One: Getting Started
Session 1: Taking the First
Steps
Deciding whether your company is ready to export
How to create an export plan
Doing market research on foreign markets
Session 2: How to Create an Export Strategy
Basic approaches to exporting
Indirect exports
Direct exports
Session
3: Selling to Foreign Markets
International barriers to U.S. exports
U.S. export regulations
U.S. programs to help exporters
Session
4: Selling Services to the World
The service economy
Service vs. merchandise exporting
Overcoming a lack of resources or expertise
Government help for service exporters
Part
Two: Sending Your Product Abroad
Session 1: Getting Your Product Ready
Checklist of product considerations
Product adaptation, re-branding, labeling, packaging
Understanding Schedule B
Price quotation and Incoterms
Getting an export license
Session
2: Export Logistics
Multimodal shipping contracts
Freight forwarders
Pre-shipment inspection
Transporting your product abroad
Securing the best freight rates
Dealing with foreign customs authorities
Session
3: Documentation
How to prepare a pro forma invoice
Commercial & consular invoices
Shipper's Export Declaration
Shipper's Letter of Instructions
Certificates of origin
Export packing lists
Session
4: Becoming an E-Exporter
Global Internet and e-commerce trends
Marketing through the Web
Language and your website
E-Marketplaces/BuyUsa.com
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Real
export competence, ready to be applied right now, all via the
Internet in your free time.
View
top government officials and corporate executives as they take you
step-by-step into a world of opportunity. Learn the secrets to export
success. See how your company can enter rapidly growing international
marketplaces.
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access
training at any point, from any computer, anytime |
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view
and review sessions at your own pace |
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explore
session Related Links for enhanced learning |
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take
electronic notes as you view export instruction |
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printable
handouts, documents, forms and slides |
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email
your questions for custom advice |
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on-line
polls to compare with other participants |
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discussion
rooms for networking |
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trade
contacts and more |
Packed
with experts and proven expertise, this on-line seminar is the
ultimate beginner's gude to exporting. Four complete one-hour
parts, each conveniently divided into four 15-minute on-demand
video sessions, all interactive, at your command, and absolutely
free. Find out how small to medium sized enterprises across the
country are expanding revenue potential in growing foreign markets.
Take advantage of the unique, one-of-a-kind, free on-line training
today. Successful exporters already know the "Export Basics."
Now, you can, too! Register for the "Tools of the Trade,"
now!
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Course
Outline
Part Three: Trade Financing
Session 1: Types of Export Financing
Trade finance
Public sector financing
Extending credit to foreign buyers
Third-party financing
Working capital financing
Barter & other countertrade
Session
2: Where and How to Obtain Export Financing
Applying for an export loan
Financing foreign receivables
SBA, Ex-Im Bank & other government financing programs
Multilateral development banks
Session 3: Export Insurance
Managing risk
Commercial credit insurance:
Country risk insurance
Transport/transit/cargo insurance
Offsetting currency/foreign-exchange risk
Export insurance websites
Session
4: Getting Paid
Pre-export quotation
Letters of credit and other types of payment
Payment for services
Credit and collection problems
Part Four: Doing Business Abroad
Session 1: Working in a Foreign Culture
Communicating across cultures
Doing Business in Latin America
Doing Business in Asia
Doing Business in Western Europe
Doing Business in Eastern Europe
Session 2: Traveling Abroad
Advance planning
Getting help abroad
U.S. Commercial Service, trade missions, chambers of commerce
Business travel tips
Traveling in China/Asia
Getting around the high cost of travel
Session 3: Negotiating the Deal
Europe
East Asia
Japan
Latin America
Session
4: Building Relationships
Relationships in Asia
Guanxi in China
Developing relationships in Japan
Staying in touch
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